Wednesday, 13 June 2007

Seasmart campaign

As part of a major accident prevention initiative, Coastguards are today launching their Sea Smart summer safety campaign as thousands are set to flock to the beach this summer. Coastguards are predicting that a record number of people could get into difficulty around the coast this summer as 2007 is set to be the warmest year on record.

The Coastguards Sea Smart launch takes place at North Pier, Blackpool to mark the inaugural trip of the first Coastguard branded tram. It will be running along the seafront throughout the summer. Children from local Stannah Primary School in Fleetwood will be there for the trams first outing.

The Sea Smart campaign, aimed at children under the age of 14 and their parents, is highlighting that lives are being put at risk. According to the Coastguard Sea Smart Survey, over half of the general public (51%) dont know to dial 999 and ask for the Coastguard if they see someone in trouble in the sea.

According to the Chief Coastguard, Peter Dymond: Asking for the wrong emergency service causes a serious delay in assistance being provided. Its vital to remember if you see someone in difficulty, dial 999 and ask for the Coastguard.

Last summer more people got into difficulty and needed help from the Coastguard (27,922 in 2006 compared to 27,267 in 2005). To cut the number of life-threatening incidents and prevent a family day-out turning into a tragedy, Coastguards recommend following their Sea Smart code when at the beach:

Spot the dangers
Always go with a friend
Find and read the safety signs
Emergency? Stick your hand up and shout, tell a lifeguard or dial 999 for Coastguard

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